How Many Times Do You Have to Say It?

Regulars here will find this passage remarkably familiar:

Investigations would no longer be conducted by a coven of professionals working in secret. Instead, they'd be crowdsourced — farmed out to readers who'd join in the detective work. Gannett papers would also become repositories of local information, spilling over with data about everything from potholes to public officials' salaries. "We must mix our content with professional journalism and amateur contributions," read one of the PowerPoint slides prepared by Gannett execs. "The future is pro-am."

For the whole story on how Gannett invents the future, jump here.

Once again, this is coming to sports and it will likely start on more college campus than just Arkansas. I know it's the near future -- at least, who knows it just might be a trend, but I doubt it -- because this is what we are living today. It has split the local media right down the middle between those who let the crowd drive their agenda and those who cleave even closer to their sources.