Session Two -- Oops on the Battery

Ah, the vagarities of battery life, plus a dash to ask some follow-ups finds my laptop buried against the wall. See the big difference actually having the keyboard on this next area. Best I’ve got are the snippets, but they’re quality.

First of all, since I am writing in short sentences – perhaps even unrefined sentences – this is not real writing. It’s an unrefined column, as one of the media said. News flash – this is one of your main sources covering sports. Get over the loathing and accept it.

Gene Stallings controlled the negativity in his program – now this is one that I want to develop further later, because it hits so close to how I’ve perceived the role of PR to be. Look, when the representative of a certain city yesterday could not say the word “hurricane”, you’re getting nothing but sunshine pumped up your rear and guess what – you’re not very effective if you can’t engage. The one thing I’ve seen lately from the mainstream, that citizen sports journalists are engaging in Rovian tactics (that is, hitting the strength) well, if you confront your problems you have a better job of changing people’s minds rather than just letting them fester.

The difference for the citizen journalist in the area of sports is that he’s not covering a sport, he’s a fan. That’s a paraphrase, but it is extremely on point. The fanaticism that comes from blind attack on a single issue can be found in partisan politics. My position: consider your working with Senator Jones, not Coach Jones, particularly if you are in a public institution.

“I read them (message boards) and anyone who says they don’t is a liar.” Thank you, media panel member. Thank you for saying what is really going on.

Real issue with access and the pizza guy – bigger thing is booster that provides it. Coaches are locking out the media who may at least give some perspective, and the people posting on blogs and message boards are these coaches' would-be friends. The media panel is very passionate -- and this syncs up with the one in Destin at the SEC -- about getting into practice.

One brings it home: We’ll write the story without the coach, his only chance is to be involved in the story.

Good stuff and food for thought