New Heights in Being Your Own Media

For the White House Correspondent's Dinner, the President joined in with the fun in a spoof video with Steven Spielberg.  It's cute, but consider the broader implications.

In the past, this might have come from PBS, or another traditional media source.  Now, it's squarely on the White House YouTube page, and a production of the White House.

Obama as ultimate brand and own media.

As of this morning, 1.8 million views can't be wrong.  And in those 3,800 total videos by the White House channel, not all of them are the dry briefings and weekly speeches of the President.

The tools are there.  The distribution network is there.  We have preached for years about being your own media and branded journalism.

The question: do you have a message to send?  Can you make it compelling?