Friday, August 12, 2011

Seems Obvious, Yet Offensive

PRSA didn't exactly react well to this Poynter story that journalists make the best PR professionals.

And, no, I wouldn't agree with the counter arguments that former journalists lack the skills to do "strategic communication" as one commenter said below the blog post.

Our good friend Keith Trivitt chimes in with PRSA's reaction below the main post.

What they may lack is understanding of the ins-and-outs of technical aspects of campaigns, but given time on the job, that will come.

Both sides of the question are very testy right now. Journalists are losing jobs, and finding refuge in PR. PR folks are always defensive that "anyone" can do their job.

In many ways, this is a how many angels can dance on the head of a pin argument. But I will suggest that some of the most successful folk in college sports information tend to come out of a journalism background -- not those that are grown straight up through the pure SID ranks.

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