Men at Work

Tonight starts a eight-day run of coverage for our website, ArkansasRazorbacks.com, from the Sugar Bowl. I'm talking to the Chief Operating Officer of the Sugar Bowl about the economic impact. We'll use it in internal stuff next year, plus a clip for the end of our package today.

Get asked a lot about "being our own media." There are two forks to that road. The first one is we have some things to say that, well, no one else is going to want to say. Like what is the economic impact. The other is that more and more we find ourselves as the only "media" at our events.

The second part won't be the case starting tomorrow, but we're here as much for our fans as anyone else. There's not a lot of general interest in what the team did on an off day, or what the field-level view of the Superdome looks like, or what's it like inside the media area. Not enough for mass media. But among our fans, there isn't a detail too small, an image too insignificant -- and what we as the "insiders" take for granted they are excited to learn about. How do you get all that equipment to the game?