Saturday, August 14, 2010

Classic Gathering; Modern Tool

Don't overlook the ability for real-time reporting tools and short form messaging to serve as that media force multiplier. There might not be a whole fleet of supporting staff surrounding an aircraft carrier of a reporter like John Brummett, but he's got his organization's Twitter feed.

Did you qualify for a lottery scholarship but not receive one? The Arkansas News Bureau wants to talk to you. Call John at 501-370-8316.

The new in-state controversy is the perception of mishandled applications for the new state lottery funded college scholarships. I'll be willing to bet the Brummett finds three or four stories of woe that he'd have never found thanks to that tweet.

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