Boomer Brain

No, not a backhanded Oklahoma joke. From Nielsen Wire, a review of The Buying Brain, that includes some very interesting conclusions about how Baby Boomer brains work in the marketing and messaging world. The research is based on how certain parts of the brain age, and after 50, there is a tendency for a part of the brain that processes negative thoughts and feedback (sort of fight or flight & reproductive aggression also) tends to fade.

The Boomer Brain, therefore, sees a positive, or overlooks a negative.

Takeaway 140 characters:
when presented with a negative message, older brains can “delete” the NOT and remember it as a DO over time

I find this a bit interesting when reading participatory media -- could this be what in a small part drives younger posters to trollish behavior and leads older fans to not even read or pay attention to the messages because of the somewhat negatively biased format? Not sure, but read more here.