Wednesday, July 17, 2013

The Athletic Future is Now

Today Wisconsin rolled out their new look to their athletic website.  I freely admit to not having spent a lot of time with it, but it reminds me in some broad stroke concepts to what another W launched -- Washington State.

No IAB ads at the top.

No over the top promotional splashes.

Content. Lots and lots of visual content.  Wisconsin also brings a ton to tight social integration.  WSU still has some old school ad placements, but they are less jarring.

This is what fan bases want.  It serves the needs of the brand better than something that has the look of -- as one social media wag once said -- "the Vegas strip with all those buttons and ads."

Kudos to UW and WSU.

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