Less is More

Let me beat the dead tweet: brevity wins.

From Strunk & White to Twitter, say it clear. Say it fast. Use active verbs.

Piling on to repeated jeremiad along these topics here, Poynter gives us some research to back up the idea that the best social media messages are short and punchy.

Hmm. Just like good headlines in the past.

Because they are headlines.

Cue my Harry Truman quote: The only thing new in the world is the history we don't know.

Morph it here: The only new media theory is what we have forgotten.

Previously: Essential Twitter || It's really 120 characters || Write for the format || The present tense || Writer's almanac