Moving to the Present Tense

Getting into the moment is difficult when your past has been providing coverage. However the internet increasingly is a here and now medium, with a hint of the future. To that end, we're trying to adapt to more live events, more original digital and more posting created to emphasize what's "on" right now.

Good example this weekend was having what we'd call advance stories in the past going live on game day morning, or having a re-write with a focus on today. I'm finding the reflexive action of putting up the advance when it's sent out on the media list and as a "promo" for a game tomorrow or the next day leading to a frustration from website users that come to the page wanting to know what is going on today.

Simplistic as it seems, we need more of a network vibe. Maybe part of the answer in our upcoming rebuild is going to an "on the air" button that toggles on when there is either streaming or home event activity that would redirect a person to a live event or game day central.

Changing mindsets begin at the base level. Write present and active prose, you'll tend to think present and active. Nothing grinds more than one of these "the MascotHere TeamName will be hosting OpponentHere" ledes. Simply and presentize (oh, that's bad slang): "MascotHere TeamName hosts OpponentHere."