Once Again, Stunning News on News

Pew Research Center's Internet and American Life Project discovered that when it comes to local news, people used people as their No. 2 source, reinforcing previous points about who people tend to trust for information.

On The Media gives us another outstanding coverage of a vital media story with one of the co-directors. I commend it to you to listen.

What does it mean, again? Well, shocking, Pew found that newspaper staffs were the backbone of most information in local markets -- TV, radio and internet feed off it. But in areas lacking newspaper, or understaffed newspapers, direct to the public is the way.

Lee Rainie, the co-director, provides the nut quote:

Seventy-four percent said on a weekly basis, they used local TV to get some local news. Fifty-five percent, the second-highest ranking went to word of mouth. And that's when people said, “I rely on my friends. I go to my neighbors. I go to trusted colleagues.”