Saturday, June 11, 2011

They Smell Your Digital Fear

When things go bad, the initial 20th century PR reaction is to say nothing, or less. The Hill provides a masterful graphic of how 21st century meta data says more about you than you think -- is a drop in social media content, specifically Twitter, reflecting fear from the political class of their inner Weiner?

Frequency of posting is a very important skill within social media. What time of day, how many times to repeat a message and when -- but in crisis times, the lack of messages is as significant as the messages themselves. When it is hitting the fan, bunkering tells the masses you have something to hide. You may not, but that's what it looks like.

The story acknowledges that Memorial Day weekend could be a contributing factor. Still, people watch how much you message, and will attempt to read things into it.

No comments: