Zombie Squirrels

Returning home from CoSIDA and reflecting on the social news attitude therein, I was reminded of this lovely photo I snapped about a year ago at Bass Pro Shop in Springfield.

I don't have time for another thing.

We'll be competition with our own media.

What will I do during the summer -- I'll just wait until fall.

Frozen, right there in their tracks -- like a bunch of zombie squirrels. Well, I remember the famous words of an ole Texan, John Connally. Fond of the folksy quote, only thing that happens when you stand in the middle of the road -- you get run over.

Keepin' my Texan, let me hep' you out there.

Find time -- the essence of the future of media relations is relations with many media, not just the one's you have in your Outlook directory.

How can you compete with your own media, when many for the most part stopped covering the majority of your department's sports months if not years ago.

There is no summer break -- athletes make national teams, regional tournaments, summer ball, summer training.

Could be worse, you could be in Division III where apparently the above illustration would be of administrators who somehow thought they could freeze communications with the rest of the world in the amber of the early 2000s. Can somebody explain why Twitter and Facebook are illegal for D.III athletics?

If the goal is to limit recruiting impact, fine, but two things will happen. A) the students will do it themselves, and what will the NCAA do then. B) the more likely scenario, you just gave this to parents, boosters and outsiders to do for those that have an interest in the school. Nice. Less control, more headaches. I understand the emphasis on the student ethos of Division III, and I applaud it. However, you've just made second class citizens of the varsity athletes. Those club and intramural teams -- Tweet and Facebook your good news to your heart's content. Did no one think about the inverse discrimination of this decision?