Yeah, The Boss Gets It

Arkansas athletic director Jeff Long had some positive words about the impact of social media, Twitter in particular, in his most recent webside chat on our main website, ArkansasRazorbacks.com.

Here's a key quote:

[Fans] are looking for that direct connect between us -- between administrators, coaches, student athletes. They don't want it filtered through the media outlets -- some people.

If you don't think I saw it as important, this was the main quote pulled out by our local media.