Maybe It Is The End of The World

Recovering Journalist roots out this gem from Jeff Jarvis about the potentially permanent disconnect between advertising and media:

So here's the real punchline: Advertising ends up having nothing to do with media. They become decoupled. Audience no longer yields advertising. Hell, advertising isn’t advertising. It’s relationships. Media only get in the way. There’s the corner we’re painted into, the chaos scenario, perhaps the doomsday scenario for media.

Sound familiar? Need a network? Need the media? Maybe, if you are your own network, no. Then add your own funding -- advertising yourself to those customers/audience/fan base.