Got to Stop Giving It Away for Free

Not to say I had anything to do with this, but I can at least say it's part of the scheme I laid out two months ago for local media survival. KARK in Little Rock announces a hybrid lineup of high school live games, partnering with one of the larger net media enterprises in the state.

Think about it -- if the networks and the studios decide to take their content direct to the consumer, this will be the only way for the stations formerly known as affiliates to survive.

Difference for them and what's happening to GM and Chrysler dealerships? At least when the franchise model collapses on the TV stations, they have something they can create -- if they are forward thinking.