CBS Gets It

Hey, did you see Letterman last night? You've got to see Joaquin Phoenix. It's on YouTube.

After seeing a couple of stories, I figured, you know, got a few minutes before tip, let's see what the fuss is about.

YouTube clip pops right up, posted 16 hours ago, about 16,000 views -- which seems low. Click on the clip and bam -- this copyright material has been removed at the request of CBS Television.

Hmm. I wonder . . .

Not only does CBS.com have the clip, it's the featured first clip on the front of the website. That's where the traffic is now, not YouTube. Talk about playing to strengths. Be the one to tell your story and protect your copyright material from others.

Oh, and if you haven't seen it either.