Call Me Cynical

Yes, Facebook backed away from its infamous we own you forever change today.

Here's a key quote from CNN's story:

Schnitt said the company is in the process of rewording its Terms of Use in "simple language that defines Facebook's rights much more specifically."

Never said they weren't going to do it.

Here's a new twist, in some way, we should praise Facebook for being up front -- the ubiquitous THEY owns everything you post on-line, it's all harvest-able, it's all somewhat permanent.

At least Zuckerberg was being up front -- which is the way we as a society do not want our bad news -- that they were harvesting, even after you leave.

Let me riff off of the Chris Walters' Consumerist post referenced in the CNN story: Make sure you never upload anything you don't feel comfortable giving away forever. There's no need to add the rest of Walters' quote ". . . because it's Facebook's now."

That's because Google already has cached it.