Another Throwback

Leo Laporte is pushing Predictably Irrational with his Audible commercial today on TWIT. Premise of the book is intriguing, and before the standing Audible pitch the TWITs were talking about hard-sell tactics in the brick-and-mortar electronic sales industry. Dvorack, of course, is hearkening back to the old days.

Then it hits me. Laporte is pimping the Book of the Month Club, iPod-style. Sign up for two books of your choice. If you don't want to continue the service, cancel but the first two books are free.

I can't be the only one who see it. How many times did I sign up for a Military History or Aviation Book Club to pick off the four free books? Or the Columbia Record/Tape/CD of the Month -- following the tech iterations that followed that program. And then forgot to cancel and ended up paying full retail plus shipping and handling for some remainder book getting flushed out by a publisher.

Predictable Irrationality at work here, as I'm really thinking about it, to get a copy of, yes, Predictable Irrationality. Oh no, a circular meme infection . . . . .