Sunday, December 14, 2008

Memo to the Old School

Just a follow-up message for those still believing we still control the fate of our brands during times of crisis, and for those who may still hold on to the belief that Arkansas fans, in particular, are hopped up on Cheetos dust nut cases for the events of 2007 and 2008.

Submitted for your approval: one robtigeralum and his brand new channel on YouTube.

Yes, I watched it. Yes, it had all the appearances of a one-off set-up. Yes, there's exactly one "disgruntled" fan greeting the Auburn athletic director at the airport.

But also, yes, as of 4:21 CST today, there have been 38,443 views of this video.

In 20 hours.

May we parse this a bit further, referencing in particular the recent unpleasantness here. To achieve this video required: A) tracking of the movements of the Auburn university plane [haven't checked yet, but wonder if they've taken it "private" to prevent similar events in the future], B) one man with a heck of an agenda is using YouTube video to go after athletic officials, C) there's considerable heat on the Auburn B&B over the whole process.

All three were noted as evidence of how over-the-top the Arkansas fan base was. Hmm. How about, ahead of the curve, instead.

To my friends and colleagues, we fight the future at our own peril. More to the point, to quote Rockhound (the Steve Buscemi character) from that seminal work, Armageddon:

It's time to embrace the horror.

There are two choices here. Wait for the meteor to hit your world or go out and meet it as soon as its detected.

Do I have the answers? No. Absolutely no. And just to be clear, NO.

This is not to point fingers at Auburn, where I have several close friends. This is a fill-in-the-blank with the name of the day situation. I am highly confident that a search would turn up similar videos/manifestos/flash animations for every one of the major Division I jobs, and for several that aren't open but some part of the fan base has decided it should be open.

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