Key Terms for the Future

If I haven't already, I'm putting my copyright marker down on these concepts:

B&B -- That's message boards and blogs, the heart of the new media group that we are trying to influence through our efforts. They are drivers of opinion, both fans and media.

"Not since the invention of written language has the barrier to mass communication been lower in human history" -- Quote me on that. "This is a fundamental change in communication theory, one that we struggle with on a daily basis."

Not exactly the shortest concept, but one of the keys for tomorrow:
"It is written, it is spoken, it is visual – it exists in all three planes at the same time. That’s a paradigm shift in the classic sense, but the shattering of the barriers to entry into the mass media to the general public results not in change but destruction. When the medium becomes so pervasive, so complete, what differentiates one entity from another – it’s the message. The thermonuclear impact of this mode of communication effectively turns Marshall McLuhan’s great parable on its head: He who controls the message controls the medium. McLuhan imagined a global village led by tribalism, but messengers rule in the new medium. By not engaging the B&B, we concede the control of our message to others."

Happy trails to all as I head back home to Fayetteville. Let's root for no storms and not another voyage on the SS Minnow.