Monday, June 10, 2013

The Fill-In-The-Mascot-Name Network

Interesting new take on the long-held position here that university athletic departments were -- whether they want to acknowledge it or not -- major content providers.  Oklahoma turns the old "SoonerVision" vehicle into the broader title and wider distributed "Sooner Sports TV".  Makes the most sense to start with the top level name -- even if that means invoking the now somewhat dreaded "Network" moniker (you'll see in the story) -- than having to recast what you do.  So much of the achievement in this space is reserved for those who envision the widest possible repurposing of what you are already doing.

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