Is CoSIDA Listening?

For the first time since 1989, I'm not at convention.  But that doesn't mean I don't have a message about the future.

Here it is:  Mercer's Director of Athletic New Media Relations position.

So what, grumbles the old guard.

Run the numbers, people.  Mercer is not exactly the University of Arkansas in staff size or budget.  For all those who like to kvetch over "ooh, you've got such a big staff" when I would preach the need to become more integrated into both the marketing message flow and the social media/content generation . . .

That's small budget, private school (thus all moneys generated internally) Mercer choosing to create a full-time position to do nothing but content generation.  And on the side, two sports.  Did you catch the reporting line?  Go back and re-read.

That's not a new assistant SID in the traditional sense.  That's not another director of football communications.

That, ladies and gentleman of CoSIDA, is the future calling.