You Are News

A very satisfying look at the work of the Boston PD during the manhunt last week, breaking down keys that are important for both the university/athletic spokesman and the traditional PIO.  The Bloomberg story deserves a full read, but I have to tag out the last line.  One of the officers said:

“We don’t break news. We are the news.”

And there it is.  Traditional media chafe at the thought of the people formerly known as The Source deciding to speak directly to The People Formerly Known as The Audience.

Sometimes, however, until the source has the information, all the rest is speculation.  Is the player hurt?  What is the next season football schedule?  Has the bomb threat been lifted?

In the case of Boston, it was revealing key information during the search and apprehension of the suspects.