Plans, Planning and Working the Plan

Another local crisis event brings back to mind the basics -- it really is about the plan, not the technology.  Chris Syme brings that home today in a succinct series of six tips for crisis in the social media area.

Let me pause for a moment and ask the question:  is there such a thing anymore as a "social media crisis" plan.  It is beginning to sound a lot like we have a "broadcast media crisis" plan to go along with how we will deal with the newspapers.

I digress.

Chris' first three points are the ones that still get overlooked.  Are all modes of communication included in your crisis plan -- social being one of them?  I especially point out the third one:  with the rapid nature of social, being plugged into the top is crucial.