Monday, February 13, 2012

Who Needs 140 When 6 Will Do?

Ah yes, in my never ending crusade for brevity, I am presented this bon mot from Anne Fisher at Fortune via the PRSA daily email. Think my charge to be pithy in 120 words is tough, try distilling a piece of advice into only six.

That's right. Six words.

My favorite?

"Add value — otherwise you're a commodity." — Randall Lane

No truer words can be said for your media future on-line. Sorry, that was 11.

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