Friday, February 17, 2012

Small Crack in the Facebook Code

At Northwestern State, we have encouraged a lot of sub pages for programs on Facebook. It also provides us with a small universe of areas to follow each other.

The changes for News Feed with the creation of Sidebar Ticker present a problem for brands -- how do we make sure we are in the "important" news as defined by the Facebook algorithm. I suspected sharing was part of the formula, the past few days have confirmed that along with video and photos.

I've noticed in my own feed that friends that post photos or video seemed to get some preference, but those that did it and then had that link "referred" -- linked/shared -- seemed to score better.

The illustration is from this morning, where my daily Good Morning message from campus was shunted to the side but my share from YouTube to the main NSU page and then a second share of the link from our Leesville campus who sponsored the event resulted in an immediate appearance in my top news.

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