The News Finds You

Very interesting reading from Nieman regarding what can best be called a serendipity approach to news distribution.

What I find notable is how close this story about the way that news finds the reluctant information consumer and the impact how that incongruity of unexpected news in unusual places - like the middle of your Facebook stream -- has even more impact than if you had sent that news directly to the end user.

Research for years is pointing at the reverse distribution channel as key to getting out the news. We've talked here for some time that the greatest impact comes from when your circle of friends spread a news story. This Nieman piece tends to reinforce that idea.

Think it's new? Check out a golden oldie from 2007 on how news moves among friend networks.