Couldn't Say It Better

A reason why Rosanne Fiske is CEO of PRSA. Speaking in response to commentaries about the Facebook incident:

Branding is not merely the communications of a company’s values and ethos, it is a strategic management function requiring skilled knowledge of how a company and its employees can best express what it is, what it stands for and what value others derive from its products and services.

And who in the athletic department is truly best equipped for that role? We've had that discussion already.

Read Fiske's whole response at Marketing Week.