Friday, August 21, 2009

Wanna Have Your Eyes Pop?

Thanks to Kevin Selle for spotting this from BuzzMachine, Jeff Jarvis' blog, about Jarvis' presentation at the Aspen Institute on the future of media. Let's just say, you need to plan two or three passes through it. It's revolutionary. It's visionary. It's, well, risky.

Also, could be right. It's all about the hyperlocal -- and yes, we've been sold that pig in a poke before -- Topix, anyone? Two big things have changed. A greater acceptance of the "flying cars of the future" idea of the personal newsfeed, plus the near total collapse of the legacy metro newspaper. Second part seems more important than the first in Jarvis' models.

In Jarvis' piece, we see Google bubbling up again with one of their gurus touting the "hyperpersonal news stream." I can buy that myself, using a lot of RTC through Twitter to keep up with the breaking, RSS to take in my deeper info. Not sure about the concept of what "happens after the article" -- but Google Wave is crashing on the media shoreline once again.

Want to get good and depressed? Let me lift the addenda closer from Jarvis: "Jim Cramer says he’d short media companies, that journalism businesses aren’t working, that magazines are doomed." Ouch.

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