Thursday, August 13, 2009

More Significant Twit-colypse

Meanwhile, back at the hard data, the Twitter Haters could find a more important trend than the recent runs of media restrictions on the real-time journalism product. Nielson Wire picks up on this trending data -- Teens Don't Tweet.

The fast-growing RTJ system is seeing is most rapid growth with Gen X & Y, but the true Millennials seem to care less. For June 2009, 64% of Twitter's growth was age 25-54. The next cohort? Not the recruit age kids -- it's the AARP members with 55-plus at 20%.

What does it mean for college athletics? Tickets and news -- yes.

Coaches reaching out to potential student-athletes -- not so much.

I'll give this the anectodal thumbs up from the Smith household as neither the 12-year-old daughter nor the 18-year-old college bound son have accounts, or could care less.

Now Facebook -- as the conventional SNW product -- can't live without.

Food for thought.

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