Thursday, March 26, 2009

Can't Fight the Future

Regardless to my opinion on Twitter, you have to roll with the trends. We've kept an address -- ArkRazorbacks -- in the back pocket since December of last year, but had the sense that it would compete with our website, and thus hurt live blogs, live stats, etc., and just take eyeballs away from the overall click count.

Two weeks ago, I decided to go all in and start using the devise to promo the big stories from here, and send out scoring alerts occasionally.

Take note to this growth curve: 3 followers to 47 in one week; 137 and growing this week.

That's natural growth, no promo on the main site yet. Who's on the follower list? Almost all our 20-something media and most of the net native media that cover our teams.

Here's how I cast it for an administrator here -- feel free to chime in if I missed the target.

50 and up will get out content by subscribing to our blast email list out of the website, and read all the copy inside their email client
35 to 50 seem to grab the same info off the RSS feed, scanning the outbound paragraph to decide what they'll click through to
Rising generation through mid 30s, they want the Tweet to the mobile

Same content, different platforms based on the needs of the user.

John Dvorak -- a devout Twitter distopian -- gives some basic reasons to use it in his column this week. I like his closing statement best:

So anyone who doesn't "get" Twitter is probably on the right track, because there is nothing to get. You invent a use for yourself, if you can manage to think of something useful for it to do.

No comments: