This is Asymmetrical Warfare

Part three from the presentation at Destin:
Like it or not, the intercollegiate athletic department is the slow-moving, traditionalist target of the Citizen Journalist. Individuals with agendas can make hit-and-run operations against the institution with great ease. Rarely are the wounds significant. Most of the time, they are the small cuts that over time become the death of a thousand blows.

Turning the considerable power of the athletic department against the Citizen Media at best results in driving the individuals underground to gather themselves. At worst, it makes them heroes or maytrs and brings more people to the cause.

If the terms sound ominously like those used by the Bush Administration in the war on terror, it is because this is. The Citizen Journalist is a committed partisan who believes in the cause and is righteous in the fight against wrong-doing. Threats of lawsuits and attacks upon the character resulting in equally overzealous supporters making counter threats against life and limb only serve to ratchet up the battle.

But what can a coach, a university, an athletic department do when they have tangible assets at risk and the person making the attack -- in comparison -- has virtually none? What is served when a million-dollar coach sues a mid-level wage slave with zero assets, a huge mortgage and five-digit credit card debt? That's the point, the very unfortunate point.