My Spidey Sense Was Tingling

Continuing the line of "I'm not insane for interacting with the boards," this validation arrives from not exactly the most scholarly of sources -- Entertainment Weekly. The story was a couple of issues old, sitting on the reception coffee table at the optometrist. Joshua Rich writes about the way Sony execs brought in the fan websites and boards to build buzz for Spider-Man 3. Quoting one of the Sony division presidents, "It's a tightrope act." The director wasn't really thrilled about parts of his movie appearing on-line and on TV but Sam Raimi says,''It's the world we live in. I just have to adapt.''

There's a refreshing point of view. The article continues to note how other studios are working out how they may interact with internet buzz, and are ever mindful that the web can kill a movie -- citing Catwoman. Um, I've seen Catwoman. The early griping on line wasn't responsible for that.

If you want to read the EW piece.