Rudy Would Approve

This came to me on the flight home from the SEC Spring Meetings. I was mulling the reaction of a couple of colleagues about how much I engaged the new media -- read, message boards and bloggers -- to work on keeping the Lady Razorbacks information correct. I had said at the meeting that I'd rather deal with correcting errors at a level below the traditional media. Right now, a lot of the work in the rumor mill is being done for the traditional media on the boards. They don't like to admit it, but the message boards are a force multiplier for their newsroom. More on that later.

For the traditionalist SIDs out there, try wrapping your minds around this analogy. Open posting on the boards to correct factual errors -- this is the limit of my work there -- or to promote events is the same as the "broken windowpane" policing Rudy Guliani did in New York City. If you don't do something about the broke windows, Rudy says, eventually you'll have so many broken windows in your building that the building may come down. So, he spent a considerable amount of effort on cleaning up the streets and low-level crime. It resulted in an overall lowering of the crime rate during his years as mayor.

People argue with lots of things Rudy did, but he did turn around Times Square.

So, ask yourself -- will your citizen media get out of control if you don't make some attempt to interact with them? You're not going to change their opinions, but the majority -- like most reasonable people -- are open-minded when it comes to getting the record straight.