Friday, April 24, 2015

Potpourri of Changes

A series of links to things you need to check.  Facebook changes the algorithm again, and it's bad news for institutions.

Personal vent here: if I want to get info from companies, teams or colleges - damn it Facebook, stop jacking around with that.  We all have something we are passionate about, and I don't want you continuing to make it harder for me to see that.

Frankly, I want to see LESS from some of my inane friends (sorry, hugs, but for reals).  And don't tell me, go to Twitter.  Doesn't work well for other reasons.

(Bill steps off the soap box)

Here's the key takeaway:

users who actually want to see content from their friends: "content posted by the friends you care about" will be "higher up in the News Feed." Also, if a friend interacts with a post from a brand or publisher page, it will be less likely to show up in your News Feed.

Read more from the Verge.

The latest Pew usage by teens -- ever so important to those who recruit them -- is out.  Once again, their Facebook usage is down, but it is still such a large number participating that it still keeps it the best place to reach them.

Pew's annual bellwether in this area – and that 71% usage combined with the raw number being so tremendous – confirms where we are as a university:  Facebook is a vital part of the strategy for potential recruits despite continued “buzz” that it’s done.

The key takeaways:  multiple platforms for the message, Instagram continues to rise, and in this survey, Twitter is now down around Google+ (a finding that seems a bit off).  You will want to drill down into this one through all the pages.

Huff Po added more to the teens on Facebook


No comments: