The Storytellers

The Brothers Grimm captured the concept centuries ago: a truth told through story.

This is a timeless principle.  But since we find ourselves in a world in constant need of reinvention, here's two links to articles that relate the social to the storyteller.

Edelman's quick read on Storytelling in the Age of Social is a great starting point.  Social Times adds some tactics to the strategy with 8 Ways to Become a Better Storyteller.

And as always, you can just apply the Facebook Five to any platform.