Tuesday, February 11, 2014

Is 65 the new 140?

I've said for some time, just because you get 140 characters on Twitter doesn't mean you should use them.  And that it's no good to prattle on with "extensions."  You need to leave space for the retweet and comments, so keep it around 100 if you can.

Now this: 65 characters.

Why?  Found first as it relates to writing good headlines for media releases that will work well in Google's search.  Because the Google truncates heads past 65 characters.

But here's some compelling additional info on 65.  For email subject lines.  For SEO tagging. More and more items are wanting you to say it in less and less space.

Once upon a time, I wrote for the bible of preseason basketball: Street & Smith's.  Those stories had hard word counts that were inviolable.  You quickly learned to drop modifiers, bloat and words like inviolable.

Writing short, tight, meaningful prose is much harder than bloviating.

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