Forced Transparency

Starting Feb. 20, Facebook will take the veil off "brand" pages by revealing who is posting what.  I think it's a great move, and something that for the most part I've followed at all three stops along this social media way.

I did endorse the school speaking on the first announcement, but thereafter, you had to identify yourself at the end of the post.

Now, all posts will be annotated, and it will be a good thing.

Well, unless you are the mystery MSNBC tweeter that got fired a week ago for the comment about conservatives and the Cheerios commercial.  Can't get away with that anonymous post and departure on Facebook soon.