Tarkin Doctrine Finally Fails Olympics

Or maybe I should make another SciFi reference by saying the International Olympic Committee has decided to stop Fighting the Future.  New guidelines that recognize both the nature of (and the benefits accrued from) social media.  At Sochi, social is in.

A good read from USA TODAY about the shift that allows those who are accredited media to use their information and stills to report and promote.  It is another step forward after London where the Five Rings recognized that those who "would not profit" could do the same.  Video is still off limits, but in a rights-holder world, most can accept that.

We have come a long way from Beijing.

The opposite from Oklahoma State earlier this month as a clash between the media relations office and student media becomes nasty he tweets, they tweet battle over who "broke" the news of what would happen at an athletic department event.

Reminds me a bit of institutions that still won't credential born digital or participatory media.

Oh, and if you don't get the Star Wars reference in the headline . . .