Inside the 49ers Studio

A great short read from the new executive producer for the San Francisco 49ers on his philosophy (shocking - influenced by NFL Films) toward video for the team.  All poking fun aside, the Steve Sabol quote is one that should be pinned up on every branded media internal video operation's wall:

“Tell me a fact and I will learn. Tell me a truth and I will believe, but tell me a story and it will live in my heart forever.”

It's refreshing to know the 49ers top press conference problem -- hey, we can't hear the questions at press conferences -- brings a universality to that age old problem.  (Look in the first comment under the story for this).