Tuesday, February 12, 2013

Social Graph: Your New Reason to Not Sleep at Night

Putting the finishing touches on a media training/social media training for Northwestern State spring sport athletes tomorrow night, and I've added in courtesy of Tom Scott something new and frightening for everyone.

Facebook Graph Search.  Yea!

Actually, not so much.  If you haven't heard, Facebook is now going to provide everyone the keys to the digital kingdom, the ability to search anything within Facebook that was public, ESPECIALLY all those random "likes" you've made over the year.

All of them.

Just like the advertisers, you can use Big Data to find all kinds of specialty search groups and then stalk -- I mean read about -- them.

British comedian Tom Scott was one of the early betas on Graph Search, and he made a Tumblr blog of some of the accidentally funny (Italian mothers who like Durex condoms) and the dangerous (men who like men who live in Tehran, Iran).

I highly encourage taking a few minutes to read the whole thing, and consider where Tom makes fun with absurd things like married men who like prostitutes, what if the search was potential interns who like weed.  Or prescription drugs.

Or we added a little creepy geolocation like single women near by who like to get drunk.

As Tom said in his blog:

If it’d be awkward if it was put on a screen in Times Square, don’t put it on Facebook. Oh, and check your privacy settings again.

No comments: