Shocking Social News: People Matter

Have I mentioned lately the best $300-ish you can spend is on PRSA membership?  If only for the daily brief, because you're going to get curated news gems like this one.

It's a Business Week story about the more we automate, the more the human element becomes crucial.

I could not agree more.  The more social tools are employed, the more significant it becomes to have trained people to handle them.  And by that, I don't mean a student worker ('cause you know, kids get these interwebs) or a minion.  Front line reputation management folks who know your operation front to back, and can stay disciplined in the storm to carry forward a message.

Or, I might opine, not run away if the heat turns up.  But I digress.  Here is your rock solid 140-like takeaway from Business Week:

The lesson here is simple: People matter more than ever. When things go wrong, as they inevitably will, you’ll be glad you made people a priority.

Winners know that.  Penny pinchers and the petty don't.