Al Qaeda Sleeper Cell Sex Video

See, so maybe the point of The Atlantic article that written media needs better headlines to draw attention is overstated.  Then again, you did click on it.

Boring Headlines by Conor Friedersdorf makes his point with good examples of how to do it wrong.

Let me suggest to you who is doing this right -- NPR News.

Without undercutting their credibility, NPR gives me the level of "attitude" that is appropriate.  In fact, I've wondered if they hired a former Onion editor to write for them.

Seriously -- that funny. 

The key, however, is they do these tease headlines for real news on social media -- links in Facebook and Twitter -- where that voice is appropriate.

Consider -- which of these are NPR and which are Onion:

Freedom Soda: New York's Ban on Big Sodas Hitting Us Where We are Human

Report: Majority of Americans Stopped Paying Attention Several Words Ago

Are Today's Millenials The "Screwed Generation"?

If you don't want to click, just like a sandwich, the NPR links are the bread around the Onion.

No snark from NPR on things like the killings in Libya or other "hard news", but what is wrong with standing out from the crowd?