Typewritter SIDs Spin in Graves

Like the West Coast Offense, the Pac-12 brings us another innovation: sport dedicated social media staff. I'm sure that Cal isn't the only school to do this, but the passing ad reference reminds us of a few factors.

First, social media isn't "free." Someone at Cal calculated it costs at least $1,400 a month -- the salary of this part time position.

Second, social media is media. Check out the details of the position. Disseminate and gather information on the football team among the tasks.

Third, sports information's future is social. Don't think so? Hey old time thinkers, black out social media in the job description. Re-read it. Tell me that's not a classic ad for an SID intern.