Thursday, September 08, 2011

Paywalls Return . . . And Profit

As much as I like free, I recognize that someone has to pay for the reporting. I find this interesting look at the return of the paywall, and the "metered" free access seems like a great way to translate people who just want casual info -- the less than 15/25/50 articles read in a month crowd -- and those who really decide they like your product and want to buy.

I live in a perfect example of paywall hell -- several of the smaller dailies in north Louisiana are totally committed to no content outside. It results in an information void to the greater world of things happening here.

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