Wednesday, October 20, 2010

Thinking Android, Not Blackberry

Curious to hear your feedback on this question: after building an iSpace app, what is next - Android or Blackberry?

One clue overheard on This Week in Tech. Leo Laporte makes the off-hand comment that in spite of improvements lately, a Blackberry "is the phone they hand you along with your ID card" at a job and iPhone or Android "is the phone you'll buy at the cell phone store."

Along with previous posts about the growth in Android platform share in the market via Nielsen Line, consider this further twist off Leo's point. If Android is the one you'd buy for yourself, it is more likely to be a reflection of your personal life. Bonding to the personal social graph is the future for athletic media relations. Again, advantage Android.

One last one: who is your target audience? Business types that might be ticket buyers or boosters or future students (and student-athletes). No big shakes of which phone fits which group.

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