Thursday, March 25, 2010

More Mobile Evidence

Nielsen Wire brings this summary of a Council for Research Excellence (now there's a Keilloresque National Association of Associations moniker if there ever was one) about who watches what where via television. No big surprise, the younger the demo, the more mobile the user. For those of us here in college athletics, the secondary finding is more significant.

Of those watching TV away from home, the younger cohort is more apt to watch sports; the older news.

Fire up those apps, people.

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