On-Line Brand Management

The WOMMA Word provides today's blog fodder with a link to an article at the Wall Street Journal about brand image by Mahesh Murthy.

The takeaway quote on how to take action with your social media problems:

Then intervene in conversations and respond to complaints, visibly, with your own Twitter account or some other way of interacting. It's important that on-lookers see your response to a complaint in the open so they know that you can take care of theirs too, if they ever have one. This is where your real brand is built.

Indeed.