The Under Media

Podcast catch-up listening to Andrew Breitbart sub on Dennis Miller, and almost his whole time was spent beating this phrase to death. He's referring to himself, a new media entity with conservative bent, in relationship to the "mainstream media."

Considering Breitbart is bankrolling a lot of investigative work -- notably those ACORN videos -- and was carrying on about some new bogey man that he was working against. Not sure how he's stacking up a lot different from George Soros' websites -- other than providing nice point/counterpoint which the average news consumer seeks.

What it did make me consider is that more and more, that investigative role is falling to networked media or prosumer media. Interesting follow-up take on that from Craig Silverman of Regret the Error fame in the Jan. 1 edition of On the Media.

Breitbart's agenda websites present a point of view, but also fund investigative work. Same to be said of where national sports investigative work is moving -- Yahoo Sports' unit is gaining fame but how long until someone (Knight Commission, perhaps) decides to put Big Sports in the cross hairs like Breitbart's Big Hollywood or Big Journalism.\

Be ready to engage.